
Seeking stability in May 1865 Knoch purchased a lot in Susanville at 722 Main Street for $100. There he opened his general mercantile business and within a decade became one of the leading merchants of Lassen County. Once again in expanding his horizons, like other successful merchants in a frontier town with no banks, he began lending money. In 1893, he turned the store over to his son, Ike Knoch and son-in-law, Jules Alexander. Knoch focused his energy on his investments and continued to do quite well. In 1908, he built a modest home at 100 North Roop Street where he resided until his death in 1911.
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