Whenever an exceptional logging and/or mill scene Fruit Growers made sure the event was captured on film. In turn, in many instances it would appear in the company’s annual report. In a sense it was part promotional and educational tool at the same time. Fruit Growers’ audience was the citrus growers who owned the co-operative and invested in the mills and timberland to provide them an adequate supply of wooden boxes at a reasonable to price to ship their fruit. The majority of the owners had little knowledge of the sawmill industry that they were heavily invested in.
What Fruit Growers did was not unique. Many lumber companies did the same to provide illustration to their investors where their money was being spent.