In January 1914, Lassen County sought a slogan for next year’s Panama-Pacific Exposition to be held in San Francisco. A contest was held in which public was encouraged submit slogans. Some of the entries, were in my opinion, questionable. A notable one was “The Poor Man’s Mecca.” Other entries submitted were: Seek No Further; Just What I want; Look and Long No Longer; and the Land of Milk, Honey, and  Apples. The runner up, Lassen, the Last West. The contest ended on February 6, 1914. The winning slogan was the Lucky Land of Lassen. It was not revealed as to who came up with it. It was widely used for over two decades.

Tim