For whatever reasons the California citrus growers did embrace the cardboard of the late 1940s, like vegetable produce growers did. Fruit Growers were in quandary with diminishing pine reserves to manufacture the citrus grower’s demand for wooden boxes.
Fruit Growers came across a patented material known as Craveneer. It was a variation of veneer—wherein a log is peeled to make a thin slice of wood, instead of being sawn into a board. On the surface Craveneer appeared to make the ideal container. It utilized white fir, of which Fruit Growers had an abundant supply. It cost less to manufacture than the wooden box, yet it was more durable than the cardboard carton.
In 1952, Fruit Growers decided to experiment with the Craveneer and more about in the future.