Tag Archives: Susanville

Purity Grocery Store

Purity’s advertisement for February, 1935

In the early 1920s, chain stores slowly started making inroads at Susanville, though some thought them to be a menace. One of the first grocery chains was Purity, and they opened in the Star Hotel building on the northeast corner of Main and Gay Streets. In the summer of 1938, they purchased a vacant lot on the northeast corner of Cottage and Lassen Streets and shortly thereafter constructed a store, which the building still exists. Purity closed its Susanville store in the mid-1960s, and Food Lane took over the location. Food Lane lasted nearly a decade and then it closed. Taking its place was Chicago Title Company, who several years ago vacated the building and relocated to the east end of Susanville.

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The Toonerville Trolley

1926 American Legion Convention delegates arriving at the Susanville Depot. Courtesy of Nellygrace Stoll.

Susanville’s Lassen Mail newspaper dubbed the Southern Pacific’s passenger train the “Toonerville Trolley.” The Mail was quick to report that the train “crawls in and out of Susanville.” One of the problem’s that plagued the railroad, especially on the Nevada segment was the train encountered stray livestock, thus causing a delay in its regular schedule. In 1933, that would not be a problem when the Southern Pacific abandoned passenger train service on its Fernley & Lassen Railroad, a move that upset a lot of people, and, of course, the Lassen Mail.

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Roop Street Remnants

Roop Street Remains, September 3, 2018

On March 5, 1903, Jules Alexander, John Borrette, Isaac Knoch, Sol Nathan and John Spalding formed the Susanville Creamery Company.  By the end of the month, the newly formed company hired Herman Enhorning and Charles Odette to construct a creamery at the end of Roop Street, near Piute Creek for $1,925. By July the new creamery was in operation. There were problems. There were too many creameries in the area with others being located at Johnstonville, Spoonville and Standish. Equally important, there was not enough dairy cattle and labor to support all four. This would change in the 1920s with Bennett & Cardinal, but that is another story. Continue reading Roop Street Remnants

The west end of Main Street

The west end of Susanville’s Main Street

This just an interesting photograph to share, taken in early 1923.  Believe it or not all the structures still exist. On the left are the two Hunsinger houses. The corner house was moved to Janesville Grade. The dark color structure is still there at 504 Main Street, but in an altered state, as a second floor would be added. The retaining wall in front of the current Elk’s building was removed in 1966. On the right, which is hard to see is the A.J. Mathews residence, that is now at 1415 North Street.

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Susanville – 145 North Roop Street

The Jules Alexander residence, circa 1911. Courtesy of Dick and Helen Harrison

Certain Susanville residences have undergone major renovations over the years. Take for instance the former Alexander residence at 145 North Roop Street. It was built in 1893 by Susanville merchant Abe Alexander, and was originally Italiante style, a style popular with Susanville’s Jewish community. Abe did not enjoy his new home for very long, for he moved to San Francisco. In the meantime, he sold the house to his brother, Jules Alexander.  In 1910, Jules had the home transformed into a Craftsman’s style. He continued to reside there until his death in 1935. Shortly, thereafter, his daughter and son-in-law, Jeanette and Jess Worley moved in to take of her mother, Rae. The Worley’s remained in the home until 1947, when they had a new brick home constructed next door, and that too  has been significantly altered.

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Did you know?

Richmond Road
Richmond Road, 1906

In 1892, when the local Catholics deemed it was time to build a house of worship, they selected a site on Richmond Road.  The town’s two newspapers were critical of the location, since just across the river was the area’s Chinatown. Thus, the local press chastised the Catholics choice to associate with the “heathen Chinese.”  In 1909, the church was moved to Nevada and Union Streets, the current site of Sacred Heart. It should be noted that was Susanville’s Chinatown district of the 1860s.

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The Red Octopus

The Willis Walker residence, circa 1915. It should be duly noted that Willis also resided in San Francisco.

When Red River Lumber Company established its company town in  Lassen County many were thankful for the prosperity it brought with it, especially the Fernley &  Lassen Railroad. However, the honeymoon would not last long. Red River would exert its influence over so many aspects of life. Certain member’s of Susanville’s business community had a code name for the company:  the Red Octopus. After all, in 1920, Red River purchased the town’s local power company, Lassen Electric. They advertised their Big Store specials in the Susanville newspapers, hoping to lure away customers. In 1922, when Red River purchased the Milwood Tract east of the city limits, they were able to block any annexation effort by the city until 1947, which by then Red River was going through a dissolution process.

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Lassen County Fair

The Main Street Pavillion

In 1922, after a long hiatus the Lassen County Fair was revived.  A new fairgrounds was constructed, and that site is still used today. A grandstand was constructed for viewing various livestock activities. However, exhibits, etc. were held in the uptown part of Susanville, there being no other facilities. Of course, Main Street was converted into a carnival scene for a couple days. After all, this was before CalTrans came along.

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Wells Fargo & Express Co.

The receipt has some interesting fine print.

For years Wells Fargo was an inconic banking institution of the “old west.”  During the late 1800s, they had an office in Susanville. Wells Fargo’s local office did not provide any financial services. As its original name implies “express” was the service they provided. They were the UPS of the time.

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Juniper Inn’s Sad Demise

Lassen Advocate file photo of May 14, 1976 The Susanville Fire Department held a training excerise at the gutted building.

In 1954, after the death of Jean “Shirley” Tilton, Gene Garayoa purchased her establishment, Shirley’s located at 635 Hall Street. Garayoa did a complete renovation of the place and renamed it the Juniper Inn, and soon became a popular social hub. Garayoa, it should be noted was also in the bowling alley business and in 1960 was operating the Sierra Lanes.

Fast forward to February 1976. At that time Howard and Judy Duvall had leased the Juniper Inn. There were two fires of mysterious origins on February 22 and 29, leaving the building gutted. Garayoa replaced the Juniper Inn with the Juniper Arms Apartments.

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