In February 1935, the residents of Susanville were astir as they watched the new neon sign being installed on the newly constructed Sierra Theater. Purportedly, when the sign was installed it was the largest neon sign installed in Northern California. More importantly, the residents were anxious for the new theater to open. The previous Liberty Theater was condemned by the City in August 1934. The Liberty was torn down in September to be replaced with the current Sierra Theater.