In today’s marketing world one of the most used terms is “brand.” However, the agricultural community, brands are more than a marketing gimmick.
One would not think a lumber company would have a brand for livestock. When Red River first set up shop in Mountain Meadows, Fletcher Walker’s goal that the entire operation would be self sufficient, as possible with certain limitations. It was an admirable goal.
Initially, Red River needed horses for logging, which they did not completely phase out until the late 1920s. Red River had its own dairy herd to provide for milk, etc which all was produced in its own dairy. Since Red River owned a sizeable portion of Mountain Meadows, they initially raised their own cattle. Due to the winter weather conditions there, the cattle had to be moved elsewhere. My grandfather, John Tanner, routinely during the 1920s would pasture a portion of Red River’s herd for the winter in the Honey Lake Valley.
It was only fitting that Red River’s used the initials of TB for its brand. For those not familiar with the company, the initials are of its founder, Thomas Barlow Walker, who routinely used his initials, “TB.”