In January 1908, the Rev. N.M. Parsons of the Methodist Church spearheaded a prohibition movement in Susanville in an effort to clean up the community. The issue had been informally discussed since the early 1880s, when there was a local chapter of the Women’s Christian Temperance Union. Parsons began his campaign by focusing on the social ills caused by alcohol. He circulated petitions to have the issue placed on the next municipal election ballot, scheduled for April 13. The Town Trustees accepted Parsons’ petitions and would place the matter before the voters. There was one stipulation: it would bean advisory measure as to whether saloons should be banned.
It was a widely debated topic. The city’s 1908 budget was $3,498. There were two main revenue sources. One was property tax assessment and it generated $1,815. The other was the liquor licenses which provided $1,424 to the town’s treasury.
Once those figures were revealed, Parsons; ballot measure was doomed. After all, if the City lost the money generated from liquor licenses, the only alternartive to make up for the loss would be to increase property taxes. That appeared to be the voter’s consensus. The issue generated the highest voter turnout to date with 157 votes cast. The results: 110 votes to remain “wet” and 47 “dry.”