Nathan’s Closes its doors

The Sol. Nathan General Merchandise Store

In late November 1918, the Nathan Store Company located at 700 Main Street, Susanville announced they were going out of business. What remaining stock was left would be auctioned off on December 2, 1918 by Buckwalter & Younie.

The store was founded in 1877 by Marcus Nathan. For a time there were two separate Nathan general merchandise stores. One operated by Sol Nathan and the other by Marcus. The two stores were on opposite sides of Main Street facing each other. The closing of Nathan Store coincided with the exodus of the town’s Jewish merchants. At one time they were a dominate force besides Nathan there was Alexander, Asher, Cohn, Greehn, Knoch and Schmidt. With Nathan’s closure the only remaining Jewish merchant left was Robert Jacobs.

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