Moon Valley, Lassen County

Moon Valley
Cover of the Moon Valley brochure

In 1968, the Occidental Petroleum Company purchased a large portion of the lands owned by the Rees T. Jenkins Land & Livestock Company. On the west side of the Madeline Plains, they subdivided thousands of acres into 20-acre parcels they named Moon Valley Ranch. The first unit was recorded on July 12, 1968. The Company’s advertising of the region made it too good to be true. “Now you get it all at Moon Valley Ranch: prime recreation land, within 4 miles of a 2,500 acre lake, in Northern California, the next recreational capital of the West and profitable investment property almost certain to appreciate as California’s recreation-hungry population continues to explode . . .And what a price now you can buy 20-acre parcels for less than $199 an acre–$150 down, $29 monthly.” Their portfolio expands on all the nearby wonderful recreational areas, such as skiing and golfing at Westwood, though they did not mention that Westwood was some seventy miles away. Also they did not disclose the fact that the golf course at Westwood was only proposed. The Company was correct in their advertisement that is was “The magnificent, away-from-it-all Moon Valley Ranch” to “land-that-time-forgot.”  Moon Valley Ranch is a perfect example why there are disclosure laws in the real estate industry today. Numerous folks still invest in that property, purchasing parcels site unseen, only to realize that they bought a lot on a sagebrush plain or a rocky hillside covered with juniper trees.

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