Edsel Dealership

80 N. Roop St.
80 N. Roop Street, Susanville, May 3, 2015

A wide variety of people read the daily posts, and that is a good thing, in the sense for everyone to become more familiar with the region’s heritage.

Of course, while researching one topic, invariably I come across other items, that I was not seeking. Some days it can be hard not to get sidetracked. In a recent instance while researching the Theodore brand, I came across the Susanville Edsel dealership of yore. It was located at 80 North  Roop Street, now home to Lasco and Rooptown Bicycles What many people may not realize that the building was constructed in 1957 for the dealership. Of course, Ford’s Edsel automobile was a failure and it soon closed. Many a seasoned resident will recall this building housed the California Department of Motor Vehicles for many years.

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5 thoughts on “Edsel Dealership”

    1. Nick McBride… I am doing a book on Edsel dealerships and have a large archive of reference material on the subject I am hoping to leave as a museum effort in the future— would sure love to see any photos you have…

      I can be reached at 310.743.3083 or by e-mail at edseldealers5860 at aol dot com

      Thanks much!

  1. I bought the old Edsel shops welder in the mid 80’s. At that time the garage was being used as storage.

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