By the fall of 1940, the day of reckoning was at hand as to the future of Red River Lumber Company’s Westwood Operation. . A decision had to be made. The responsibility fell on Ted Walker, the General Manager, to provide options for everyone in the family to consider. Some of his suggestions would no doubt seem radical to his grandfather, T.B.Walker, Red River’s founder. Ted wanted to get away from the company town image, and heaven forbid actually spruce up the town by painting the houses. Ted suggested they even allow the opening of the cocktail lounges, so Westwood would look like any other American community.
Clinton Walker agreed to the house-painting program on one condition that there was an appropriate increase in the rents to
offset the cost. In summation, Ted wrote: “In general, I believe we
will be far better off to get away from the idea of a closed, one man
company town as much and as quickly as is practicable. There was, no doubt, merit to the closed town idea at the time operations were
started. It was then practicable, legally, geographically and politically to control mercantile, labor and moral conditions to a substantial degree. None of these things can safely be controlled today. Practically all the benefits of a closed town set-up have been
eliminated by changing times, and all that remains is the unfavorable
reaction and publicity connected with an archaic and obsolete policy
and philosophy. “
Actually, it should be noted, the transformation of the company began in the the mid-1930s in which operations such as the Big Store were leased to concessionaires.