Company towns as a rule were a drab affair and Westwood was of no exception. After all paint cost money, and it was not a necessary expense.
In the 1930s, the Red River Lumber Company was in a major financial crisis. When 1940 arrived, and not a moment to soon, discussion of modernization of the lumber plant was in earnest. It was not only their plans to make substantial upgrades to the plant, but the town, too. These improvements were necessary if they wanted to sell its operation, though not all family members of Red River’s Board of Directors were in agreement. However, the majority wanted to sell Westwood and get out from under it, so they were willing to figure out to make the improvements under the financial duress they were under.
The unpainted residential district did not help matters in making the place look nice for prospective buyers. It needed sprucing up. One item discussed was to paint the houses. Clinton Walker, a family board member, was against the proposal unless the rents were raised to cover the costs.
While, the concept was shot down, it was also discussed to sale the houses and lots to employees for cash, the value would be the equivalent of four years rent. There would be one deed restriction, that the houses could only be used for residential purposes. Should someone attempt a business in a home the company would have the right to repossess it.