This is a bit different, I came across an interesting display advertisement in the Lassen Advocate for Charles Emerson’s store. The store’s motto by the way “We Are Here to Stay.” By 1907, Emerson’s enterprise included his hotel and store in Susanville, as well as a store and creamery in Standish. Below is the ad copy, I found it amusing, may be its a personal taste.

”The mummy aint had no fun fer more’n than five thousand years.” Moral: Don’t be a mummy.

Probably what you need right now is a pleasurable vehicle. We have lots of them and want to get vid of ‘m all. (Old Man Studebaker told us confidentiality we could have a few more when we paid for these.)

Your best girl or your mother-in-law may be pining for fresh air. Our mission in life is to separate you from your wherewithwall so if you want anything with wheels we can make a quick trade—Emerson.

Tim