When it was announced that Fruit Grower’s Westwood facility would become its Craveneer plant it came as a great relief to the employees there that the operations would continue. It was after all a $200,000 investment.
Machinery installation was expected to take four to six months and production to start by July 1954. Unexpected problems caused delays, however, and it was not until November that the first shipments of Craveneer were sent. It is interesting Fruit Growers box factories at Hilt and Westwood continued to operate . In addition, Fruit Growers even contracted for a supply of cardboard cartons. The growers now had their choice—wood, cardboard or Craveneer.
In the meantime, Fruit Growers had not ruled out a Burney plant. In early 1955 they began to budget a new plant there that would cost $9,450,000. To make the Burney plant flexible besides a Craveneer plant, it would also have a plywood plant.
Changes on the horizon were swift. In the summer of 1955, it was announced by Sunkist that the cardboard box, was the container of choice. Thus, no longer a need for wooden boxes or Craveneer. On June 18, 1955 the Westwood box factory closed. On August 25, 1955 the Craveneer plant was closed and liquidated, which the California Barrel Company of Arcata purchased the Craveneer machinery. It should be noted that the box factory at Hilt remained in operation to manufacture picking boxes.