Since this is Sunday of the Fourth of July weekend, I will keep things light. The Lucky Land of Lassen slogan was developed for the Panama Pacific Exposition held in San Francisco during 1915. The above was the reverse of H.R.T. Coffins business card that he more than freely handed out in the California Building of the Exposition. Coffin was the official representative for Lassen County. It was a clever way to highlight some interesting facets of Lassen County.
A better slogan than “Land of the never sweats”