The Red River Lumber Company’s westward expansion had many obstacles to over come. While many were obvious, there was in general that those on the west coast were not aware of.
The biggest problem that faced Red River was its final product. While in time, they would break into the west coast market. Red River was concerned about its customers in the Midwest and South. Their customers were used to white pine, but they would have to educate them that were was no difference between white pine and ponderosa or sugar pine.
In 1916, Red River developed a major marketing campaign. They produced two publications Facts and Introducing Paul Bunyan. The results were mixed. The Facts booklet is an interesting piece of literature, which excerpts will be presented in future posts.