Business cards in this electronic age are becoming obsolete. Over a century there was a standard size card. However, there were individuals that were creative types who did not follow standard norms. Such was the case of Susanville businessman Ben Zimmerman. His card was twice size of a normal one, and not only that it was printed on both sides.

Zimmerman came to Susanville in 1874, at the age of 14. The first trade he learned was making harnesses. The next thing, he has graduated to saloon operator. This he soon discovered was a very lucrative business. All was well, until 1919 and the Volstead Act, better known as prohibition put an end to his business and so he opened a restaurant. Zimmerman died in 1943 in Susanville.  

Tim