Last year we learned story behind the Lucky Land of Lassen slogan. For a refresher, here is the link. While sorting old documents of the 1910s I recently came across a letter dated 15 December 1915 from Wm. Lucas of the California Land & Power Co to the Lassen County Chamber of Commerce. Lucas interested to have more cards that the Chamber distributed at the Panama Pacific Exposition,  which he stated as “Lucky Land of Lassen Where Milk and Honey Flows and the perfect Apples Grows.” Lucas continued this was very good advertising for Lassen County. It was his desire to secure an additional 1,000 cards and was willing pay to pay the printing costs. Unfortunately, I do not what the outcome was.

Tim