In early August 1924 the Susanville Elks Lodge sponsored a whiskereno contest. This was part of its Western Night festivities in-conjunction with the Lassen County. It was a nod to the pioneer era to days long before. It should be duly noted that prior to 1900, the. majority of the male population in the region had beards.

As one “cheeky” observer noted of the affair and wrote: “If the Lassen County Settlement Board could only persuade some of the whiskerenos that are parading the streets to allow their whiskers to grow and could send them east there would be little difficulty in convincing the easterner that the Lassen County climate was all that was claimed for it. Any climate that will grow a crop of spinach such as some of the local Elk members have grown in the short period of the weeks will surely grow anything and the farmer would be convinced.”

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