Free Delivery in a different era

Susanville’s The Big Store as it appeared in 1916. In front of the store, is their exclusive delivery car. Photograph courtesy of the Worley family

Today’s internet retailers try to lure customers with free delivery on their orders, though usually there is a catch, such as with at at least a minimum order in ex amount of dollars.

There was a simpler time when customer service really meant that just that. In 1915, it was none other than Susanville’s largest mercantile store, The Big Store, operated by two-brother-in-laws, Fehr & Worley that introduced free grocery delivery.  Decades later, the so-called “mom & pop grocery stores” such as Hill’s Market, offered the same service.

Actually, those of a certain age will recall gas stations as full service stations. An attendant not only filled your car with gas, wash your windows, and if need checked your tires, oil or anything else for free while you sat in the comfort of your car.  It should be noted, however, you did get this service in Oregon. There was even a time when banks courted customers with such gimmicks as a toaster, free checking/savings were automatic, not used as an enticement today.

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