In 1914, Lassen County sought a slogan for promotional purposes, especially with the Panama-Pacific Exposition to be held in San Francisco in 1915.  Thus, the Lucky Land of Lassen came to be, and would be used for several decades in promotional literature. After all the county was enjoying a good luck spell with the boom created by the Fernley & Lassen Railroad and the establishment of Red River Lumber Company’s lumber town of Westwood.

In future posts, we will explore some of the highlights of the Lucky Land of  Lassen brochure was widely distributed at the Panama-Pacific Exposition, which even had a Lassen County Day.  For example, in its description of Eagle Lake, it included one of the earliest  printed references of the ice caves.

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